Archive for June 4th, 2010
Marketers get attached to tools, tactics, sites and cool new things. Sometimes those cool new things aren’t the best thing for your social media marketing strategy, but how do you know and what do you do if they aren’t? It’s pretty tough unless you put somethings into place like measurable goals, metrics and monitoring. You also have to have an open mind, to not get attached to tactics that are within your strategy.
Today’s 45 Social Media Insights In 45 Days features chapter 14 which is “Don’t Be Afraid to Throw Out What Isn’t Working” that’s in the book Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media. Today’s three insights that are covered in our video tips are:
- Monitor, Monitor, Monitor
- Measure
- If It Isn’t Working, Just Stop!
Full video transcript after the jump…
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What do you get when you cross an application for a smart phone with a social media community with a rabid following? A community that has no need for a web browser to find places to eat! Yelp & OpenTable, according to Fortune, have just joined forces to allow Yelp’s community to make reservations via Yelp. This means if you are using the Yelp application on your smart phone (they have apps out there for just about every smart phone available), you can now use OpenTable through that app.
Yesterday I talked about “It’s Not Just the Web Browser Anymore” which is chapter 42 in the book, Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media. The book dives into the reasons why social media marketers or marketers dipping their toes in the social media marketing pool need to think beyond IE Explorer, Firefox, Google Chrome, Safari or Opera. Each day social media communities are looking to connect their members together when they are away from their computers.
Even eReaders are starting to become a place for marketers to consider. If I had a Kindle, (I don’t, I have a Nook) I could order groceries, or even the Old Gringo Cowboy Boots I wanted, not just books. On my Nook, I can browse other websites, and if Barnes & Noble sold other things, I could likely order those too. All this without IE Explorer.
Everyday new applications are being created for smart phones, eReaders and other gadgets that don’t need to be tied to a computer. Everyday this opens a new channel that people can connect to social media communities. Do you know how to plan for this in your social media marketing strategy?
