Archive for June 9th, 2010
The world of social media is pretty big and there’s a lot of different types of sites out there that fall under the broad term of social media. In chapter 2 of the book, Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media, I go into specific detail about the different types of social media that are out there and how they appeal to different types of community users.
Understanding your audience is half the battle to securing a successful online social media marketing strategy. Another piece of that puzzle is understanding the types of social media out there and how they appeal to different demographics, different ethnographics, as well as different profile within social media. Today I highlight three different types for this video in the 45 Social Media Insights Over 45 Days series. Again, remember, these are just three of many that are written about in depth in the book.
- Social News
- Social Bookmarking
- Social Sharing
Full video transcript after the jump….
Programming Note: Due to vacation (I’m heading to the lovely city of New Orleans, LA) there won’t be any video posting Thursday, Friday, Saturday, Sunday or Monday. We’ll be back in the swing of the series on Tuesday June 16th, 2010. I might have a post or two about relevant topics during that time, but videos won’t be posted.
