Archive for the ‘Social Media Conversations’ Category
Two weeks ago I had the delightful opportunity to be interviewed for WebMaster Radio‘s Cover Story by Meg Walker (who’s the Director of Online Marketing at PR Web). We got to talk about a lot of different things that have to deal with Social Media and how to market, plan strategies, use tools and even about writing this book. The interview runs about a half an hour so if you have the time, let it play in the background.
In the interview I talk about some tips you can integrate into your social media marketing strategy. I also talk about what you’ll find in the upcoming in Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media. Then in the last segment I talk about Social Snap. What’s Social Snap? Well it’s a tool that’s going to be very valuable to any marketer who’s venturing into online marketing, especially social media. Social Snap is a social media monitoring & measuring dashboard tool that allows marketers, senior level and c-level management to easily be able to see how their social media marketing tactics are performing. Not only that, but it combines buzz monitoring and analytics into the mix. One stop shopping… so to speak.
Want to learn more about Social Snap? Drop me a line on the contact page and I’ll get you more information. 
Take a listen to the interview in the meantime to learn about Social Snap, the book and get some more tips! (Just hit the little play button to get started)
Social Media Strategies and Tools: Interview on WMR Cover Story [ 33:59 ] Play Now | Play in Popup | DownloadMarketers get attached to tools, tactics, sites and cool new things. Sometimes those cool new things aren’t the best thing for your social media marketing strategy, but how do you know and what do you do if they aren’t? It’s pretty tough unless you put somethings into place like measurable goals, metrics and monitoring. You also have to have an open mind, to not get attached to tactics that are within your strategy.
Today’s 45 Social Media Insights In 45 Days features chapter 14 which is “Don’t Be Afraid to Throw Out What Isn’t Working” that’s in the book Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media. Today’s three insights that are covered in our video tips are:
- Monitor, Monitor, Monitor
- Measure
- If It Isn’t Working, Just Stop!
Full video transcript after the jump…
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What do you get when you cross an application for a smart phone with a social media community with a rabid following? A community that has no need for a web browser to find places to eat! Yelp & OpenTable, according to Fortune, have just joined forces to allow Yelp’s community to make reservations via Yelp. This means if you are using the Yelp application on your smart phone (they have apps out there for just about every smart phone available), you can now use OpenTable through that app.
Yesterday I talked about “It’s Not Just the Web Browser Anymore” which is chapter 42 in the book, Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media. The book dives into the reasons why social media marketers or marketers dipping their toes in the social media marketing pool need to think beyond IE Explorer, Firefox, Google Chrome, Safari or Opera. Each day social media communities are looking to connect their members together when they are away from their computers.
Even eReaders are starting to become a place for marketers to consider. If I had a Kindle, (I don’t, I have a Nook) I could order groceries, or even the Old Gringo Cowboy Boots I wanted, not just books. On my Nook, I can browse other websites, and if Barnes & Noble sold other things, I could likely order those too. All this without IE Explorer.
Everyday new applications are being created for smart phones, eReaders and other gadgets that don’t need to be tied to a computer. Everyday this opens a new channel that people can connect to social media communities. Do you know how to plan for this in your social media marketing strategy?
From smart phones to desktop applications, social media users are no longer tethered a web browser anymore to access their favorite communities. From blogs to geolocation communities, member can access their networks through a variety of different portals, gateways, and channels to connect, share and engage. The times have changed, no longer is it just the web browser marketers need to keep an eye on and plan for, it’s a lot of different venues of communication.
Chapter 42 “It’s Not Just the Web Browser Anymore” of Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media, talks about this subject at length and gives you in-depth information about what you need to keep in mind when you are planning for your engagement in social media communities. Today’s 45 Social Media Insights Over 45 Days high level tips are:
- Audiences Consume Media in Many Different Ways
- Smart Phones, They Matter Now
- Desktop Applications Serve Up Content
Full video transcript after the jump…
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I’ve been pondering this idea for the last couple of weeks. I toss the idea out to friends to get their opinion. Most of my friends are on at least one Social Media community, most are on more than one. Overwhelmingly when I ask, “Do You Think Social Media Communities Could Come Up With a Solution for the BP Oil Crisis?“, the answer is yes.
As anyone around the globe knows, this isn’t the Exxon Valdez situation, this is a crisis that can affect all areas the globe even the Antarctic, some experts claim. With the BP CEO spouting off foolish words like “I would like my life back“, I for one am not confident that BP can ever fully resolve this crisis. I think I’m also probably with the majority of the world’s population that is tired of all the finger pointing in this tragedy of immense proportions between BP, Transocean and anyone else these companies want to point a finger at.
Vivek Kundra spoke at last year’s Open Government conference in Washington DC. He spearheaded the “Apps for Democracy” project when he was CTO of Washington DC, he is now CIO of the United States. This social media experiment turned out some of the most out of the box thinking when it came to creating applications to help residents of the Washington DC area. Why can’t the US government now do the same kind of social media experiment? Especially in light of everything BP has tried and failed to stop this oil from continuing to spew into the Gulf of Mexico.
Take a look at “If It Was My Home“. This website’s application accesses NOAA’s information made readily available to the public. Just as Washington DC’s project let the 311 data available to the public to make applications, it’s applications like these that try to make our lives better, or bring information closer or into a more personal perspective. What if someone from our government took the iniative to ask the public for help or ideas to help solve this crisis?
Some of the most brilliant out of the box thinking comes from college students attending places like MIT, Stanford, Carnegie Mellon and even tiny schools only your local neighborhood really know about. What if we asked them for ideas or help via a social media initiative similar to “Apps for Democracy”?
I’m really curious here, I for one think a way could be found by asking for help, but what say you?
